Pharmacology Assignment Example | Topics and Well Written Essays - 1000 words - 1

Pharmacology - Assignment Example Add up to shirking of pharmacological medicine in pregnancy is not conceivable and may be unsafe in light of the fact that some ladies enter pregnancy with medicinal conditions that oblige progressing and long winded medication. (Patel, 2009) Likewise throughout pregnancy new therapeutic issues can improve and old ones might be obliging pharmacological treatment. The way that certain pills given throughout pregnancy might demonstrate destructive to the unborn kid is one of the traditional issues in medicinal medication. In 1979, Food and Drug Administration advanced a framework that figures out the teratogenic danger of medications by recognizing the nature of information from creature and human studies. FDA orders different pills utilized as a part of pregnancy into five classes, classifications A, B, C, D and X. Classification An is recognized the most secure class and class X is completely contraindicated in pregnancy. This furnishes remedial direction for the clinician. (Patel, 2 009) Current FDA Categories for Drug Use in Pregnancy (Meadows, 2001) Category Description A Satisfactory, generally regulated studies in pregnant ladies have not demonstrated an expanded danger of fetal irregularities. B Creature studies have uncovered no confirmation of mischief to the embryo, nonetheless, there are no sufficient and generally regulated studies in pregnant ladies. Or Creature studies have demonstrated an unfavorable impact, yet satisfactory and overall regulated studies in pregnant ladies have neglected to show a danger to the embryo. C Creature studies have demonstrated an unfriendly impact and there are no satisfactory and generally regulated studies in pregnant ladies. Or No creature studies have been directed and there are no satisfactory and decently regulated studies in pregnant ladies. D Studies, sufficient overall regulated or observational, in pregnant ladies have showed a danger to the embryo. On the other hand, the profits of help may exceed the potenti al danger. X Studies, sufficient overall regulated or observational, in creatures or pregnant ladies have showed positive confirmation of fetal variations from the norm. The utilization of the item is contraindicated in ladies who are or might get pregnant. 2. Explain why very young children are considered "highly" sensitive to drugs. Be sure to include the pharmacokinetic and pharmacodynamics factors that can affect this sensitivity. Answer Pharmacokinetics and pharmacodynamics are altogether different in junior youngsters. For the dominant part of pills, in youngsters and also mature people, a relationship exists between pharmacokinetics and pharmacodynamics. The pharmacokinetics of numerous medications differ with age (Keams, 1998). Case in point, in view of the quick changes in size, form organization, and organ capacity that happen throughout the first year of life, clinicians and additionally pharmacokineticists and toxicologists are exhibited with tests in recommending safe a nd viable measurements of helpful operators (Milsap and Jusko, 1994). The restorative esteem of comprehension distinctions in pharmacokinetics on account of developmental variables therefore depends on a capability to comprehend better the measurements versus fixation versus impact profile for a

Benefits Of The Olympic Games

Benefits Of The Olympic Games This essay will analyse the benefits of the 2012 Olympic Games which will bring and has brought to the UK. The London 2012 Olympic and Paralympic Games will bring a lot of benefits to the UK this essay intends to look at several of these opportunities; these opportunities include the development of sport, increase in tourism and increase in economic activity throughout the UK. (reference) Local authorities are already using the inspiration of the Games to spread wider social, economic and sporting benefits to their communities in the run up to the 2012. This will be the basis for a long term and UK wide legacy from the Games. The local Government Association has worked with local authorities to identify six UK wide legacy benefits: Inspiring children and young people Raising sporting game and influencing healthier lifestyles Volunteering Championing culture Generating and supporting tourism Boosting the local economy Many of these legacy benefits are already important to local communities, and local authorities are working hard to partners to improve performance and service delivery. The 2012 Games provide a unique catalyst to reach new groups of people, bring new partners to the table and help local authorities achieve existing targets. (reference) Hosting the 2012 Olympic Games and Paralympic Games is an opportunity to bring about positive change on a massive scale. The Games would not only add to the UKs nations sporting heritage but will also celebrate the diversity of the capital. It is a unique chance to showcase the best of London to the world and would generate huge benefits for all those who live or work in the city: Boost for Sport: The London 2012 Games will accelerate the delivery of new world-class sports infrastructure for the UK and London in particular. For example, after the Games, the athletics Stadium, Aquatics Centre, Velodrome, Indoor Sports Arena, Hockey Centre, and Canoe Slalom will all be available for use by the community as well as elite athletes. The 2012 Olympic Games is most likely to generate large amounts of interest from local authorities and businesses, this could possibly open up further links for the funding of sports at all levels. Based on the experiences of former host Olympic countries, funding for the development of elite athletes in the years running up to the Games would increase. Hosting teams for many months before the Games could also act as a catalyst for developing and refurbishing existing UK sports facilities. Boost for Business, Jobs and Skills: The hosting the Olympic Games will benefit every sector of the economy, this will provide a much needed boost for Business, more jobs will be created and skills will be gained from the 2012 Olympic Games. Thousands of UK businesses will be used to deliver the Games for example catering, manufacturing, construction, services etc, and creating valuable opportunities for businesses. An example such as the Sydney Olympic Games showed that business in Australia won over a billion pounds in contracts for the Games (PWC report), more than 200 million from regional businesses and over 55,000 people receiving employment related training. Londons tourism industry will receive a significant boost, not just for the duration of the Games but in the run up to and long after the Games. An example of how an area can benefit from the 2012 Olympic Games is how Dorset, Weymouth and Portland has increased their local visitor economy. They will host the Sailing events in 2012. The Spirit of the Sean festival, which celebrates the areas close relationship with the sea, has completed its second year and is going from strength to strength. Last years festival showcased around 50 activities at 27 venues. The festival has a range of cultural and sporting events which include water sports competitions for all ages and of all abilities, concerts on the beach, the Dorset seafood festival, the Moving Tides Childrens Procession and the Henri Lloyd Weymouth Regatta. These events all in turn encourage people to be more active and to get involved with the towns cultural opportunities. People who attend these events spent on average  £68, w hich has provided a boost in the economy. Dorset, Weymouth and Portland will be using the councils status to share with other local authorities how to secure a tourism legacy from the London 2012 Olympic Games. A London Games would also provide many new learning opportunities for Londoners to train and develop their skills. The Olympic park which is being built will also create thousands of new jobs. The running of the 2012 Olympic Games will require around 70,000 volunteers, this is set to cause the largest volunteer recruitment force in the UK. This will lead to a volunteering boost in general sports and specific sports. An example of this is Kent County councils aim to secure maximum benefit from the 2012 Olympic Games by using the Kent event team, whom are in partnership with the Kent county council and the voluntary sector, and the use of the Games as a key focal point to employee volunteers for sporting events and leisure and cultural activities across the UK. Another example is the Voluntary Action Maidstone which is the lead voluntary sector partner. In its first 18months, a manager and voluntary support staff were appointed, 700 volunteers and 40 organisations were registered and 20 events were supported. These included sporting, cultural and artistic events and festivals. The Kent event team aims to create a network of volunteers for wider community use who are available to volunteer after the 2012 Games, encourage people who are unable to make a long term commitment to volunteering, and help support the volunteering sectors to develop good practices with regard to community events. Various test events will be held during the run up to the 2012 Olympic Games, some of these test events include world championships. International Sports Federations will hold European and world championships and other large scale events in the UK, this will allow their athletes to acclimatise with the country. This will have a positive effect to the UK in the sense that it will deliver several million pounds to the UK for example Birmingham City Council concluded that hosting of the World Indoor Athletics Championships and World Badminton Championships in 2003 had a positive economic impact of  £3.5M and  £2.5M respectively. (reference) Another example Is in the Australian Olympic Games 125 teams from 39 countries went through training before the Games in different locations across Australia, the training estimated to have benefited the states economy by about 70 million (PWC, 2002). Creative Capital: Creative Industries is the fastest growing sector in London, responsible for one in five new jobs in the capital. An Olympic cultural Programme is a major aspect of the Games. From concerts in the parks to street theatre, the Games would provide a platform for talented artists in London to showcase their skills to a global audience. Boosting Health and Sporting success: Hosting the worlds greatest sporting event given the passion, excitement and interest likely to be generated would boost Government initiatives to promote participation in sport and physical activity at all levels. Physical Change: The Olympic Games would bring forward one of the largest and most significant urban regeneration projects ever undertaken in the UK, through the transformation of the Lower Lea Valley in east London. The area has already been identified as a priority by the Government, the Mayor and the LDA. Thousands of athletes, officials, spectators and media will be travelling to the Games and in order to achieve a smooth running transport system London will be improving several of the transport links to the east of London. Some of these improvements include, Channel Tunnel Shuttle link from Stratford to Kings Cross and  £1bn improvement to London East line. (reference) The creation of the Olympic Park will create more green space, maintain local biodiversity, and improve the soil, water and air quality in the London area. The ways in which this will be achieved is the waterways and canals of the river lea will be made wider and will be cleaned, and the levels of the water will be renewed to achieve a new wetland habitat for wildlife, the park will also be planted with native species some of these include oak and ask, this will provide a home for wildlife in the middle of the city, by improving the park it will encourage birdwatchers and ecologists to come and enjoy the area. The London 2012 Olympic Games would set new standard for recycling of natural resources, consumption and sustainable production. They will achieve this by†¦. During the Games The Olympic Village will be used for officials and athletes to stay during the Games and then after the Games the renovation of the Olympic village will take place, the village will turned into 5,000 homes. Houses will also be built on the Olympic park site after the Games as well as new amenities for the local community which will include shops, restaurants and cafes. This is one of the key benefits of the 2012 Olympic Games. The ODA, the Olympic delivery authority, has an equality and inclusion programme, the ODAs equality and diversity strategy and the ODAs three equality schemes covering race, disability and gender equality, the aim of this programme is to create an inclusive Games, which promotes good equality practices and access for all. This mission extends the aims of the ODA beyond these statutory duties to include the newer equality strands of age, religion and sexual orientation and other inclusion issues centred on socio-economic, culture and political disadvantage. The regeneration of the area will have many social and economic benefits. It will have a positive impact on local communities in different parts of the UK and example of how they are managing to achieve this is having a fair, open and a wider range of diverse suppliers the way in which recruiting and managing employees is done fairly, this helps to promote equal opportunities to all and eliminate discrimination in the workplace. The ODA are also working with partner organisations to encourage women, black, Asian and minority ethnic people and disabled people, to train and apply for jobs in construction and other areas. The 2012 Olympic Games is set to be inclusive for people of all cultures, faiths and ages, and fully accessible to disabled people with a wide range of impairments. The ODA will also provide a transport network that will be accessible and give everyone the opportunity to enjoy the Games, as well as leave a lasting legacy for equality and inclusion. The London organising committee of the Olympic and Paralympic games plan to get women, disabled people and BAME people actively involved in sport by raising awareness so a wider range of people watch the 2012 Games and influencing key partners to train young people in sports volunteering, coaching and other related skills. They will also challenge discrimination in sport by spreading positive messages, supporting programmes that promote equality and making full use of the London 2012 Paralympic games to inspire disabled people. They hope that with the right approach that the 2012 Games will benefit everyone.

Affirmative Action in College Admissions Essay -- Race

Affirmative action has been a controversial topic ever since it was established in the 1960s to right past wrongs against minority groups, such as African Americans, Hispanics, and women. The goal of affirmative action is to integrate minorities into public institutions, like universities, who have historically been discriminated against in such environments. Proponents claim that it is necessary in order to give minorities representation in these institutions, while opponents say that it is reverse discrimination. Newsweek has a story on this same debate which has hit the nation spotlight once more with a case being brought against the University of Michigan by some white students who claimed that the University’s admissions policies accepted minority students over them, even though they had better grades than the minority students. William Symonds of Business Week, however, thinks that it does not really matter. He claims that minority status is more or less irrelevant in co llege admissions and that class is the determining factor. According to the Encyclopà ¦dia Britannica, affirmative action is â€Å"an active effort to improve employment or educational opportunities for members of minority groups and women.† However, despite its well-intentioned policies, it has been the source of much controversy over the years. Barbara Scott and Mary Ann Schwartz mention that â€Å"proponents of affirmative action argue that given that racism and discrimination are systemic problems, their solutions require institutional remedies such as those offered by affirmative action legislation† (298). Also, even though racism is no longer direct, indirect forms still exist in society and affirmative action helps direct. On the other hand, opponents to affirm... ...ith the ability to work their way up the social ladder, and bringing in revenue for local and nation governments. The students at the University of Michigan may or may not have a case against affirmative action that it is based on race, but the real problem with affirmative action is that it is not based on socioeconomic status. Works Cited "Affirmative Action." Encyclopà ¦dia Britannica. 2003. Encyclopà ¦dia Britannica Premium Service. 21 Apr, 2003 Rosenberg, Debra. â€Å"Michigan’s Day in Court.† Newsweek. 14 Apr, 2003. MSNBC Online. 20 Apr, 2003 Scott, Barbara Marlene, and Mary Ann Schwartz. 2000. Sociology: Making Sense of the Social World. Boston: Allyn and Bacon. Symonds, William C. â€Å"College Admissions: The Real Barrier Is Class.† Business Week 4 Apr, 2003: 66-67.

Investigation into the impact of tourism on Croyde and Newquay

In this Coursework I have decided to compare and contrast Croyde and Newquay as they both have similar tourist attractions and geographical features. They also differ in some ways and I aim to find out how, why and what has caused this. I went down to Newquay on the 6th of august when both the Ripcurl board masters and the Newquay music beach sessions were on so this was a prime time to get some useful results. I went down to Croyde on two occasions, 11th august when nothing spectacular was on and then again on the 7th September when the Jesus surf classic competition is on so this was also a prime time to get some useful results. I have always loved the outdoors and taking part in extreme sports that use geographical features to their advantages so I guess this is why Geography has been something that has always interested me mainly because I have wanted to know why natural anomalies occur such as waves. I have decided to study the impacts of tourism on two similar areas; Croyde and Newquay are both holiday destinations that I have visited and that I am familiar with which has influenced my choice to use them in my coursework. Even though they are 86 miles apart they share similar characteristics such as popular surf locations because they share the same sea. I went to Croyde and Newquay within the same week to get some fair tests. Obviously there were certain factors that still made this test unfair. I went to Newquay on the 6th, which was in the middle of the very popular Ripcurl Boardmasters and the music week beach sessions. So there will obviously be more tourists in Newquay. I am trying to find out what and how tourism effects these two holiday destinations. I would have preferred to take some results a few years ago and see how Newquay or Croyde have developed because of tourism but this was not possible so instead I will compare the two. Here are two maps showing the places I have studied. My objective in order to help me find out what I need to find are as follow: * To find out how many tourists visit for what reason. * How far and how people travel to visit these areas. * What accommodation tourists stay in when they visit these areas. * How much litter pollution tourist's cause. LITTER COUNT AND CAMP SITE SURVEY * How much the local economy is supported by tourist business. Background knowledge Croyde Croyde Bay in Devon is a village on the west-facing coastline of North Devon. It is rare but to some surfers the village is known as ‘The Place of Legends' or ‘The Place of Kings' due to the way that the village is almost perfect and so is the beach. It is a favourite destination for families and surfers alike. The name Croyde is believed to have derived from an Anglo-Saxon settlement in the area. Croyde village is a charming little hamlet of thatched cottages with many places to eat, buy gifts and hire beach equipment – including surfboards. It has many popular spots neighbouring such as Watersmeet in lyton/lynmouth, Golf in Saunton and Walking areas that make this area worth staying both on a holiday and as a day trip. During the 20th century Croyde's development was based on traditional ‘seaside' tourism. Before this the village was based on the local agriculture. The past 30 years has seen large increases in younger-age visitors develop around surfing. It is home to several small campsites, a small retail area in the centre of the village, and a large holiday park, Ruda Holiday Park, operated by Parkdean Holidays. Walking is also a very popular attraction for tourists with the South West Coast Path giving access to the spectacular Baggy Point, which is owned by the National Trust. Croyde has three pubs in the village: The Manor, Billy Budds†, and The Thatched Barn Inn. As far as education goes the children in croyde share the Georgeham Primary School with many of the neighbouring villages. For secondary education they have to go to braunton for either the Community College or Braunton School. Croyde beach is placed in a sheltered bay measuring at 0.8km long. The shallow slope of the beach means that the high and low water marks are 500m apart making this beach safe for children. Surfing is another popular attraction in croyde. Although the rides are generally pretty short on the beach though, the waves tend to pitch up and break fast making it attractive to shortboarders. The beach forms the middle section of a trio of sandy beaches north of the Taw estuary. 6 km long Saunton Sands is 1 km to the south, 3km long Woolacombe Sands, divided into Putsborough and Woolacombe beaches, 1.5 km to the north. There were several drownings on the beacj in the 1950's causing the local authoritites to introduce some lifeguards. There is a break some 3/4 mile offshore that breaks when the beach of Croyde is closed out by large swells. The population is split neatly into two polarized but quietly coexisting groups: half the locals are bungalow-inhabiting retirees, the other half are the surfers (almost all of whom are under 30). Surfing is a religion there. Newquay The first signs of settlement in Newquay consist of a late Iron Age hill fort/industrial centre which exploited the nearby abundant resources and the superior natural defences provided by Trevelgue HeadNewquay was originally the fishing port of Towan Blistra before the ‘new quay' was built in the fifteenth century. The quay was used for the import of coal and the export of mined ore. For many years, the main industry was pilchard fishing and salting. These days Newquay is the resort with all the nightlife but not so much of the original culture. Newquay is famous for the surfing championships, held at Fistral Beach, which attract competitors from all over the world. The main town beaches are Towan, Great Western, Lusty Glaze and Tolcarne, all of which are reasonably sheltered and safe for swimming and sun worshipping. Newquay has two secondary schools, Newquay Tretherras School is a state-funded specialist technology college and Newquay Treviglas which is a specialist business college. Surfing is also a very large part of newquays tourist attraction holding numerous surfing international and local competitions the latest being the ripcurl boardmasters. Fistral bay has very clean wave sucsetions that make it ideal for surfing. Being 0.75km in length it is a resonable size. It is often very crowded in the summer both on the beach and in the water. The cribbar, named after the reef which stretches half a mile from the beach, is a legendary wave that only breaks at Fistral Beach around once every 2 years. This incedible swell can reach heights of around 40 feet. It was first surfed in 1967 by Jack Lydgate, Bob Head and Rod Sumpter. The recent explosion in interest in surfing large waves has spured many international surfers both pro and ameteur to come and visit newquay to tr out the waves and the community of newquay. Newquay is well known for its lively nightlife. Nightclubs such as Berties, Tall Trees and Sailor's attract well known international DJs. Newquay has been a popular destination for hen and stag nights as the town now has a lap-dancing club and the explosive nightlife attracts people to hold them here. The town has a permenant population of around 19,423 but this can increase to 100,000 or more in the summer because Newquay has a large stock of holiday accommodation. Which is not surprise when you think that it was home to the author of Lord of the Flies and The Beatles filmed part of the Magical Mystery Tour film in Newquay. Scenes were filmed at the Atlantic Hotel and Towan Beach. As we know travel all over the world has become cheaper and cheaper with more methods of travel and more people being able to travel. Flights have become very cheap compared to how they used to be making tourism from England go abroad so places like newquay and croyde have been forced to make their own efforts to attract tourism back to Cornwall. They have risen to the challenge by using their advantage of the Atlantic coast and focused on surfing. From the tourism they received from tourism certain places in newquay and croyde decided to get benefit from this and so extended ways that they could make money out of tourism and so increasing the attractions for tourism. Newquay had introduced many nightclubs and bars whereas croyde introduced a young person's arcade directly implying that they get more families with young people then older couples. Both of the towns have had to increases accommodation and have done this by opening campsites and converting houses into hotels and other forms of accommodation. Method During this I will be stating what data I want to find out, how and why I am going to be collecting the certain parts of data. Why do tourists visit these destinations? In order to do this I need to include this as part of my questionnaire. To find out who comes to these destinations and why they come here. A questionnaire is the best way to find out sufficient results for this question as I can ask questions that are to the point and get exact answers from the people who affect the areas of coast both humanly and environmentally. On the day I am going to stand in the streets of Croyde and Newquay asking people if they wouldn't mind spending a little time to fill out my questionnaire. Once I have done this I will collect the data and group in a format I can easily read and relate to, I gave out 30 questionnaires in both Croyde and Newquay because I thought 30 wasn't too low i.e. I could still get sufficient data from this amount and it wasn't too many as I didn't have as much time as I would have liked. I stood in similar spots in both Newquay and Croyde to make it even – The main beach entrance, the beach car park and the main shopping area (central town). I did this as I could gather the information quicker, as they are the busiest spots, and I could also go about other tasks whilst they're such as a tax disc survey. With the questionnaire I simply asked every other person who walked pass me. This is because I am then asking a wider range of people as if I ask ever person I see then some may be related whereas if I leave it every other one there is a stronger likely hood that they are not together therefore getting no repeats. How far and how people travel to these locations. In order to do this I will be asking how people have travelled and how many with in a questionnaire as I can get the precise information I desire but I can take a tax disc survey to find out how far, this will be a lot quicker therefore enabling me to get more results. I will carry out the tax disc survey in a car park and look on car's tax discs and where they have been stamped, this may not be very accurate as people may travel a fair way to get there tax discs as post offices are closing down. The more results I get the higher the precision of my work is. This is important as the further people travel to these locations makes me think that the change in tourism has been spread wider and heard more further away possibly making the change larger and more attractive to the majority of people looking to travel in England. On the day I will hand out my questionnaire and ask people to take part in my coursework and with the tax disc survey I will go into two or three car parks collectin g the locations that people have travelled to reach this destination. Once I have done this I will group all my data into workable format. With the tax disc survey I will work out the carbon footprint of the data I feel applicable. I have done this so I can work out how far the attraction of the effect of tourism has spread. What accommodation tourists stay in when they visit these areas? In the questionnaire I have included the request of information on the tourist's accommodation. This will help me again as the more people who use hotels will suggest the more hotels there are and therefore the demand for them is greater. This will help me because I will be able to know whether the most popular forms of accommodation require more or less litter pollution to the area or whether the owner takes the litter under their responsibility. I will do this again by using the format of my questionnaire, as this will be a strong and effective source. How much litter pollution tourist's cause? In order to get the results I want to answer this objective I will take a litter count by recording the amount of litter I see in a 2mà ¯Ã‚ ¿Ã‚ ½ then I repeat this every 20m and I will also include an Environmental Perception Grid in my questionnaire assuring I get both raw data and people's opinions on the amount of litter in the area. Once I have done this I can then result in concluding what I have established following-onto linking it back to the main aim of this coursework and whether the tourism impact on the two different places was positive or negative. How much the local economy is supported by tourist business? I will do this entirely based on a land use classification sheet that I have done. I did this by walking through the main street of the two towns marking what shops were what and concluding what they were used for and who they were there for. Hopefully I will find a great difference in the two places here resulting in my conclusion saying how tourism has affected these two places in different ways. I will have to talk about how and why the area has let tourism effect it in this way in comparison to the way the other place has let is change it. Results with Analysis. For this part I will be putting my data for both Croyde and Newquay into appropriate charts so I can directly compare the data against each other then writing what the data tells me before relating what I have found out directly back to my main objective. To do this I will work through each method accordingly slowly producing my main conclusion to this piece of coursework taking into account applicable pieces of data and using these to back up my opinion on my investigation and how tourism has effected both then I will give my opinion on whether it's a positive or a negative effect. Why do tourists visit these destinations? I have put the data from my questionnaire in two bar charts that I can compare directly. The reasons for visit in both places in very similar but the duration of the visit are very different. Croyde has 20 more people visiting for a week and Newquay has 20 more people visiting for 3 days. I think this is strongly representative of the way they have both differed in changing as 3 day trips tend to be made by younger people who have gone down for a specific reason. However week + holidays is often family orientated as they have gone down to spend some time away. I took this data in the summer holidays which backs my point up. I have also taken the ages and put them in a graph as I think it will help me conclude the way I think tourism has changed either place as the reasons, I feel, will be more pronounced with a given age group. The age of people asked was very similar showing me no evidence that the change in tourism has made the ages visiting any different. As the young age group is the largest I think this was their main aim as I think this would be the largest market. I think Newquay and Croyde have changed in different ways but they have still managed to attract the same main target market. The age group in Croyde was more evenly spread than Newquay so maybe Croyde has changed more appropriately for all age groups. In order for me to differentiate the ways they have changed and whether this difference in change was good or bad I will need to look else were as the reason and length of visit has given me no reason to believe the reasons for visit are any different. How far and how people travel to these locations. All people questioned in Croyde either got their on a bike, by foot or by a car, however, people who were questioned in Newquay only arrived on motorized vehicles 7% even arriving on a plane. Newquay has this choice as it has its own airport and train station as well as very frequent public services running till 3am at night to the surrounding areas, this has enabled newquay to have tourists from France whereas croyde isn't as main-stream as Newquay making it not as widely known mainly because of its lack of public transport, this is mostly dues to its lack of size, roads and economy couldn't support such methods of transport certainly as the village stands. In Fig. 7 you can easily see that there are more places than in Fig. 8. This is mainly a result of what I have just explained in order to back up further my point I have worked out the distance between Croyde and Newquay and were their tourists travelled from creating a circle of influence that I can directly compare. This will help me as part of my conclusion will be on whether the difference, if any, in the way tourism has developed is a good thing on the area and although this may be a good thing that they are attracting people on the area obviously the further away people travel the longer they are driving and therefore the larger their carbon footprint. Fig. 9 clearly shows that newquay has a much larger circle of influence obviously this is very good for the locals so far as tourism means money for workers there however environmentally this is a negative. What accommodation tourists stay in when they visit these areas? This is hugely dependant on the land the area has and how available the area lends itself to things such as hotels. To do this I have put a question in my questionnaire about accommodation then I will be, again, plotting both Newquay's and Croyde's data against each other just to make the difference as well as numerical making it visual as this will be easier to remember and makes it easier to remember as numbers or percentage can often be to close and therefore rounded distorting the comparison. As we can see in Fig. 10 93% of people who visited croyde either camped or stayed in bed and breakfasts. They also rented houses (holiday homes – Self catered) however Newquay's largest majority with 40% was people who stayed in hotels. There are so many hotels in Newquay making this such an available option for tourists. Croyde has few hotels as such however they have many bed and breakfasts and self service accommodation options. Camping and holiday homes are popular as many prefer to save money and cater for themselves I think this is because most of the tourists in Croyde are families as apposed to Newquay's being in their late teens – early 20s. Newquay's demand for hotels is so big people are renovating rows of houses into series of hotels. There has been so much of this over the last few years because of Newquay's growth. How much litter pollution tourist's cause? Now that we have established what accommodation tourists use when visiting these two destinations I want to see what effects this has on the two towns so far as litter is concerned. This clearly shows that newquay has a higher litter concentration than Croyde which surprises me on the fact that 50% of Croyde accommodation is camping which I though would create terrible litter problems however newquay is considerably larger than croyde making the tourist capacity larger so I have decided to repeat this test in the exact same places but with people instead of litter. I have done this by counting every person that passes my left and right leaving ahead and behind, then like the litter count I will walk 20m before I take my next count. This shows that both of the beaches were the busiest places however Newquay does have more people but there isn't such the significant difference that there is compared to litter. In the questionnaire I have asked people what they think of the area in terms of the factors that tourism could have affected. How much the local economy is supported by tourist business? A vast majority of the local services in Newquay and Croyde are run by local people making tourism a highly important part of their lives as it is tourists who would be mainly targeted in two popular tourist destinations. I have drawn up and filled out a land-use classification table to help me with this also using the questionnaire to find out who actually uses the facilities that these two areas have to offer. Obviously being holiday destinations alone answers my question alone as they obviously do rely on tourism to keep their jobs going. Fig. 15 shows that both Croyde and Newquay have facilities for all their tourists. I can s a majority of the 30 people asked have used nearly every facility. So as they rely on tourism they have made the Facilities well as evidently tourist use them. Fig. 14 shows that a lot more of how the two towns have let tourism change them in different ways. Newquay has concentrated on the entertainment market whereas (Fig. 15) Croyde has concentrated on the outdoors sports such as beach activities and waling. I can tell this as a larger percentage of people asked had used the entertainment facilities in Newquay where most people in croyde had used the beach, walked or the sports equipment hire. Conclusion Researching two similar holiday destinations in depth has clearly painted a picture for me so far as how they differ in the way they attract tourists and what the tourists do, where they stay and how they travel to their destination be it Newquay or Croyde. I think I have been fairly successful so far as achieving my main aim however there are things I have learnt on the way that I would have done differently had I been given more time and facilities. The main reason I think Newquay has changed from Croyde yet their aims are the same is that Newquay is a lot bigger than Croyde making it easier to build on and sustainable as Croyde has narrow roads and a small population which would be directly effected if the town were to expand outwards. Newquay however has lent itself to this very well having fairly flat and available land. Newquay has changed this way as there is far more money in the long run for large amounts of tourists and throughout the winter they will still get tourists as they have many hotels 50% of people asked camped in Croyde and few people will want to do this in the winter. I think overall I have tried hard and succeeded in comparing Newquay and Croyde. They differ in many ways and couldn't be more similar in others making them attractive for different reasons. Evaluation Had I been given the chance to do this again I would put in deeper research into the area and mainly extending my questionnaire and asking 100 people as the more people questioned the more reliable my result however this would not need to be a necessity as I effectively took a random sample of many as I randomly asked every other person (that was the only reason I chose them) making them as reliable as possible. I went to croyde when I Ripcurl board masters was on but I firstly went to croyde when nothing was happening so I decided to make this fair by going back to croyde when a surf festival was on. There were many tests I took that had no help to my main aim making them completely invalid and therefore wasting some of my time that I could have spent else where. Hopefully these downfalls in my research haven't affected my outcome too much. I would repeat my results and do them all round the year as in summer obviously I would have more results than the winter I would like to see how the change of year/weather change my results and see whether the public prefer this change and therefore prefer these areas in winter.

Organizational Behaviorâ€A Definition Essay

Stephen P. Robbins states in the â€Å"Organizational Behavior 9/e† textbook that Organizational Behavior is a field of study, because many people in the organizational field spend time examining the behavior of people (p.1) . I learned in my prior Organizational Behavior class in undergraduate school, that Organizational Behavior is a â€Å"fractional field† of study because of the various disciplines that it encompasses. There are disciplines such as Psychology, Sociology, Anthropology, and Economics, along with applied fields of study such as Industrial Psychology, Political Science, Labor Relations, Human Resource Management, and Organizational Development. For this reason, it is an â€Å"Applied Science.† Organizations themselves are ever changing, as are the people in them. The organizations adapt to change better than the people do. People are resistant to change, and are comfortable with what they know from past behaviors. Robbins states that, â€Å"thre e major aspects of behavior† are focused on when examining the behavior of people in work settings. The three aspects are â€Å"individuals, groups, and structures (p.1).† When examining individuals, there are three topics that are researched. These are how personality, attitudes, and motivation affect work (p.1). There is a lot of attention being paid to the behavior of employees of groups, because of the evolution of team formation over the last few years. Robbins states that people â€Å"work under a certain structure (p. 1).† This is where socialization and the organizational culture affect employees. Socialization is where an employee joins an organization, and forms expectations about what the organization will do for them, plus what they will do for the organization. The organizational culture is developed over time, and is a â€Å"pattern of shared values and beliefs.† There should be a fit between culture, people, tasks, strategy, and structure. This is why the research on Organizational Behavior is more of a â€Å"systematic study† than just relying on â€Å"intuition† alone (p. 1). It is believed that Organizational Behavior and Organizational Culture are tied together, and when the t wo are combined, the outcomes may affect performance. The best example that I have of Organizational Behavior, Culture, and Socialization being tied together in a work setting is when I worked for the Nutrition and Food Service (N&FS) Department a several years ago. The employees in the medical center kitchen were bonded together by  time in job. Most of the staff had been working together for years. They were not receptive to new employees, and I always loved to work. There were two or three â€Å"clicks† or groups. I was lucky and ended up with the â€Å"good employees† that liked to work. There was one group that were WG-3s and they thought that they were high enough in the organization that they did not have to do anything. I would do all of my work, and two other ladies, Carol, and Geraldine, would all get together and clean stock rooms and walk-in coolers. I had been told to slow down, because I was making the older people look bad to the supervisor. I told them that they were making themselves look bad. When I got a full-time job above some of the part-timers that had been there for years, I was â€Å"black-balled.† I had to tell my husband (married at the time) that they may call and tell him that I was having an affair (their favorite thing to do), and that he just had to ignore them. The old VA culture was one that employees could stand around and do nothing, while a few employees did everything. After a few employees of that service got fired, they learned that it was a â€Å"right to work† agreement and most have started to pick up the pace in recent years. Since I have been out of that job, I see the employees at break, and realize how much all have in common. I am in a wild position at this time. I have just learned that I was qualified for a job as a Supervisor in N&FS and am going to be scheduled for an interview. Since I know their past behaviors, I bet some of them are really hoping that I do not get the job, and the ones that told me to slow down, I bet they are really hoping that I do not get the job. References http://guest:guest@webct.prenhall.com/SCRIPT/Behavior/scripts/student/serve_page?920055142+Chapter1/notes3.htm. Robbins, Stephen P., 2002. Accessed from the Internet on March 5, 2002. Notes from prior Organizational Behavior lecture class from East Tennessee State University, 2000.

Alexandra of O Pioneers †English Essay

Alexandra of O Pioneers – English Essay Free Online Research Papers Alexandra of O Pioneers English Essay Although Alexandra is portrayed as the physical hero in Willa Cather’s O Pioneers, Emil seems to represent a more compassionate connection with the reader through his troublesome, heart wrenching relationship with Marie Shabata. Throughout this passage, the language strongly portrays the longing for something that seems unattainable and the rationalization of how life must continue. Ms. Cather uses her lyrical syntax to depict how Marie’s mental self torture, as a method of relinquishing her lust from Emil, transforms into a solemn burden of helplessness. Mental torment lingers in the air each time the two passionate human beings became close enough to feel each others presence. Consequently, Marie has not once ceased her thoughts of the rational future her mind longs for, and the passionate physical love that remains constantly throbbing within her heart. This unattainable craving is depicted while traveling, â€Å"her face lifted toward the remote, inaccessible evening star.† Not only is it palpably apparent that the evening star symbolizes Emil’s love, but the leading light is positioned almost perfectly over the Bergson’s barn. The universes’ â€Å"space† is a destination that lies in the minds of almost all children as a vast infinity of pure joy that is absolutely unreachable. Similarly, the longing to reach this inaccessible target represents brewing love that she simply cannot repress. Regarding the same mind-set, Cather portrays the imagery, â€Å"always the same yearning, the same p ulling at the chain- until the instinct to live had torn itself and bled and weakened for the last time, until the chain secured a dead woman, who might cautiously be released.† Marie recognizes her longing for Emil’s passion, but not yet as an emotion to which nothing can be accomplished in order to bring about its conclusion. She persists in this self-torture of the mind in an attempt to gruesomely force out this evil yearning, concealed deep within her soul. The agonizing motions never seem to cease until every ounce of the striving for independence slowly vacates her now listless fissure she refers to as a body, and only then she may be released, with much caution, back into the law bound world. It soon becomes apparent to Marie that these devilish yearnings are what defines one as a human being, and cannot be so easily removed with a mere flick of the mind. Upon this revelation, her mind begins to wander, believing she could sustain a carefree life, while carrying out the true passions of her heart only with intangible dreams. The wretched thoughts of this credence continue, â€Å"She felt as the pond must feel when it held the moon like that; when it encircled and swelled with that image of gold.† These once love-felt yearnings of the soul seem to be transforming into heavy burdens with no remedy. The pond seems to be intruded upon when the cumbersome moon barges in upon its once so simple life. Similarly, Marie believes her life married to Frank was straightforward and effortless prior to the intrusion of this passionate lust. However, to the on looking eye, this brilliant image of a golden gem, glistening and dancing in the pond’s tiny ripples seems enchanting and almost utopian. The question could be proposed: why does not Marie simply run from this painful marriage, and take pleasure in the life only thought possible in her dreams? To Marie, this seems the childish, effortless method to solve her predicament. She recognizes her own fault in making the decisions she did and vows to live them out in their entirety, even if it entails never fulfilling the passionate drive that constantly dwells beneath her. Research Papers on Alexandra of O Pioneers - English EssayComparison: Letter from Birmingham and CritoMind TravelThe Spring and AutumnThe Masque of the Red Death Room meaningsHonest Iagos Truth through DeceptionWhere Wild and West MeetAnalysis Of A Cosmetics AdvertisementQuebec and CanadaAppeasement Policy Towards the Outbreak of World War 2Hip-Hop is Art

The Origins of British Columbia in Canada

The Origins of British Columbia in Canada The province of British Columbia, also known as BC, is one of the 10 provinces and three territories that make up Canada. The name, British Columbia, refers to the Columbia River, which flows from the Canadian Rockies into the American state of Washingon. Queen Victoria proclaimed British Columbia a British colony in 1858. British Columbia is on the west coast of Canada, sharing both a northern and southern border with the United States. To the south are Washington State, Idaho, and Montana, and Alaska is on its northern border. Origin of the Province Name British Columbia refers to the Columbia District, the British name for the territory drained by the Columbia River, in southeastern British Columbia, which was the namesake of the Columbia Department of the Hudsons Bay Company. Queen Victoria chose the name British Columbia to distinguish what was the British sector of the Columbia District from that of the United States or the American Columbia, which became the Oregon Territory on August 8, 1848, as a result of a treaty. The first British settlement in the area was Fort Victoria, established in 1843, which gave rise to the city of Victoria. The capital of British Columbia remains Victoria. Victoria is the 15th largest metropolitan area of Canada. The largest city in British Columbia is Vancouver, which the third-largest metropolitan area in Canada and the largest in Western Canada. The Columbia River The Columbia River was so named by American sea captain Robert Gray for his ship the Columbia Rediviva, a privately owned ship, which he navigated through the river in May 1792 while trading fur pelts. He was the first non-indigenous person to navigate the river, and his voyage was eventually used as a basis for the United States claim on the Pacific Northwest. The Columbia River is the largest river in the Pacific Northwest region of North America. The river rises in the Rocky Mountains of British Columbia, Canada. It flows northwest and then south into the U.S. state of Washington, then turns west to form most of the border between Washington and the state of Oregon before emptying into the Pacific Ocean. The Chinook tribe who live near the lower Columbia River, call  the river Wimahl. The Sahaptin people who live near the middle of the river, near Washingon, called it Nch’i-Wna. And, the river is known as swahnetkqhu by the Sinixt people, who live in the rivers upper reaches in Canada. All three terms essentially mean the big river.

Free Sample Essay on Five Stages of Grief

Free Sample Essay on Five Stages of Grief Because death is an inevitable, natural fact of life, grief is only just as natural. â€Å"Grief† is defined as a deep sorrow, especially one that is caused by someone’s death. Some handle the death of a loved one better than others. Others, well, it tears them up inside and continues to negatively affect them for the rest of their life. Nonetheless, there is generally a process that a person tends to experience beginning after the passing of a loved one, and it starts with the initial shock of losing a dearly loved person and ends with finally accepting their passing. One model that explains the process of grieving is Elizabeth Kubler-Ross’ model â€Å"The Five Stages of Grief† – in which there is 1) Denial, 2) Anger, 3) Bargaining, 4) Depression and 5) Acceptance. Denial happens to people when they first lose a person to death and can’t believe it has happened. They deny it. It is essentially a stage of shock, numbness, and disbelief. They are not denying the death has occurred; they are more so experiencing this mentality: â€Å"I can’t believe this person, whom I love so much and came to depend on, will never be around to embrace again.† This thought process serves to protect the grieving because to understand this reality all at once would be too intense and overwhelming for the living loved ones. Eventually one asks, â€Å"How did this happen?† and â€Å"Why?† But this is natural; it’s a sign that they are moving out of the denial phase and into the process of healing. The second stage is anger – at oneself, at God, at the loved one, at the world. It is often kept bottled up inside until it turns into guilt – guilt that more could have been done to prevent this loved one’s death. But this is a completely natural response to loss. Recognizing this anger phase of the process of grieving and being able to control these strong emotions is a crucial step to moving on toward acceptance. You may also like: What are the qualities of a good friend? Pandas: Failure in a cute disguise Persuasive essay on Allan Edgar Poes story The art of effective problem-solving Argumentative essay on violence in children and the media Bargaining is the third stage. This occurs when the grieving person wants life to be like it used to be when the deceased was still alive and well. They essentially fixate on going back in time in order to prevent the death from happening in the first place. It is the â€Å"If only† mentality. This keeps the person focused on the past – and they avoid dealing with the emotions of the present, the reality of the deceased. Depression is the fourth stage of grieving, according to Elizabeth Kubler-Ross’ model of â€Å"The Five Stages of Grief.† It is when the person who has lost a loved one and who is grieving enters a darker level – one with intense feelings of emptiness and sadness. When daily habits become a burden, and joy is hard to find in any event or experience. It is not a mental illness at this point, per se, but a natural response to loss. In this stage, the griever allows himself or herself to begin accepting the loss. At this point, they allow themselves to feel the pain, loss, grief and sadness that comes  with the death of a loved one. This is crucial to healing – experiencing these emotions for this reason. The fifth and final stage of the grieving process is acceptance. It is not the cure to grief, as the loss of a dearly loved one can impact a person for the rest of their lives. Acceptance only means the person who has lost a loved one is ready to try and move on – to accommodate themselves in this world without the loved one. This is a process that everyone experience in one shape or form. It is one that can actually bring a person closer to the departed, the loved one, with a clear sense of the previous life and clear understanding how they want life to be now.

Scene of Lamentation for Jesus Christ in Northern and Southern Assignment

Scene of Lamentation for Jesus Christ in Northern and Southern Renaissance - Assignment Example The essay "Scene of Lamentation for Jesus Christ in Northern and Southern Renaissance" concerns Lamentation's Scene for Jesus in the context of Renaissance. Several particular features give hint on the fact that this picture can be attributed to Northern Renaissance. The material and the type of canvas are among the most obvious. Oil on panel was commonly used by Northern artists as it permitted to preserve brightness of colors for a long time. The painting is very detailed and vivid with elaborated landscape. Apparently, the author underlines human`s side of Jesus Christ showing his tortured body and concentrating on the minor details of it. Ribs that got visible through skin because of starving, injuries that bleed, closed eyes of a dead man- there is no presence of God on this picture as the author tells us that Christ was suffering as much as we did. Despair, sympathy and sorrow can be read on the faces of Christ`s followers who came to him. Nothing on the picture suggests that C hrist will resurrect as he is portrayed as an ordinary human being who was suffering enormously. Massys does not concentrate nature in his painting, for him it is still the man and his suffering which matters the most but still the city o the background and the crosses thought-out ad realistic. Northern and Southern painting styles were different due to numerous reasons: they appeared in different geographical regions and were formed under the influence of different sources. Northern style was originated on the territory.

Motivation in Business Assignment Example | Topics and Well Written Essays - 1750 words

Motivation in Business - Assignment Example There are many reasons why it is important to have a highly motivated workforce and all of them have become integral parts of the bottom line, to give something positive for the organization’s performance, especially in a highly competitive environment. In this paper, the author tries to incorporate some reasons why it is important to have a highly motivated workforce in an organization. From the perspective of a business consultant, some important moves in order to increase the motivation of employees and the implementation of these actions are discussed. The importance of motivation Motivation has varying definitions because there are different approaches that could explain it including instinct, drive, arousal, incentive, cognitive, and the hierarchy of needs (Feldman, 2003). At some point, it is more effective to combine all these approaches in order to explain what motivation is all about. For example, an individual’s effort to survive after an accident can be expl ained as an impact of his instinct to survive, then he would seek for medical help from the perspective of drive-reduction, and then his expectation that the doctors could help him can be justified using the cognitive perspective (Feldman, 2003). Applying the concept of motivation at work is important for the organization to tap the maximum potential of its workforce. ...Although, for instance, the lack of creativity may not simply imply a lack of motivation because not all people are creative in nature or has the ability to be creative. Fortunately, employees can be motivated in order to achieve the expected energy, commitment, and creativity. Energy It is important to motivate employees because motivation can actually provide them with the energy they need in order to perform their maximum function. From the point of view of Herzberg’s two-factor theory, employee’s satisfaction at work can significantly provide them with substantially high energy in order to do what they are expected of (French et al., 2008). However, Herzberg just emphasized that employees should have the ability and opportunity prior to motivating them.

Tesco Essay Example | Topics and Well Written Essays - 1250 words

Tesco - Essay Example Analysis of the company’s operating exposure 6 6. Management of operating exposure 7 7. Summary and conclusion 8 Appendices 11 1. The company Telco is a general merchandising and multinational grocery store in United Kingdom with its headquarters situated at Cheshunt. In the retailing section Telco plc ranks third in the word after Wal-Mart and Carrefour while it is second largest company in terms of profitability after Wal-Mart (Reuters, 2011). The company was founded by Jack Cohen in 1919.The company over the years has expanded geographically. The company is listed under the London Stock Exchange constituting of FTSE 100 index. Telco plc market capitalisation rate was around ?27.8 billion as on 15th September, 2012 (London South East, 2012). The main aim of the company is to provide its consumers with the best quality products at attainable rates, which make the company a success over the long period of time. The company operating in various countries like UK, US, Asia, Mala ysia, Thailand and Republic of Ireland, etc. have to confront the different market rate fluctuations. Thus this can be sorted through the study made below (Appendix: 1). 2. The macroeconomic situation United States alike the other advanced economies of the country has come through a lot of improvements from the economic perspectives. The financial markets have been stable since a past few years which got reflected through the continuous rally of corporate bonds and equities. This was achieved through the narrowing of the spreads of the corporate bonds and fall in the interest rates of inter-bank. Most of the lead indicators of the economic activity are showing signs of recovery-though the recovery of the economy is likely to take place at a modest pace. The slow recovery of the economy is the price that US is ready to pay to come to a balanced economy. Consumers entering the downturn with relatively high debt levels and low savings are pacing out the consumption of growth. However, a remarkable recovery is mainly due to the stable consumer spending and the revival of demand at the consumer level (Deloitte, 2009, p.5). 3. Porter’s five factor framework for competition It is mainly the analysis based on which the strategy of the company is incorporated before establishing a company in a new country or city. It was developed by Michael E. Porter to understand the unattractive forces of the market which may pose trouble in the establishment of a company. 3.1 Bargaining power of Buyers Apart from Wal-mart and Marshals the country of Canada lacks prospective large retailers. This gives Tesco a wide chance in establishing its business in Canada, as the population of the Canada has an earning capacity of $22,000 to $ $42,000 on an approximation (Statistics Canada, 2012). 3.2 Bargaining power of suppliers Most of the suppliers of Tesco being loyal to its company Tesco never had to face dilemma in terms of production of the related goods. Still Tesco comprising o f many suppliers their bargaining capacity is more when compared to Tesco as a buyer. In Canada the main three super markets are Wal-mart, Zellers and Giant Tigers. However, the threat faced from the suppliers is comparatively low as there is often a tendency for the large supermarkets to dictate the price paid to the suppliers of the product. If the suppliers do not agree with the price quoted by Tesco then it lies with very less options. Thus Tesco have a huge advantage in comparison to the local shops of Canada. 3.3 Competitive Rivalry Tesco can face competition on a larger scale from companies like Wal-mart, Zeller and Giant Tiger due to their business model strategy which is mainly based on the providing schemes of discounting on the overall products of the company. Thus to fight competition with the

Rainmaker Essay Example | Topics and Well Written Essays - 250 words

Rainmaker - Essay Example It is quite obvious that the insurance company was dishonest in their implementation of a stratagem that compromises the health of the customers for which their company is concurrently built upon. The decision process that a company should use to draw its policies should be a 360-degree conscientious effort to ensure that none of its provisions violate the moral and ethical standards it wishes to adhere upon. Moral rules should be engaged in the forming of the corporate bylaws so that all are within the scope of what is legally permitted. This calls for legal advisers knowledgeable in the conjuncture of business and law as well as the company executives who have firsthand knowledge of how it operates. Moral principle is something that is formulated within the company and determined by the individual components of the organization. This is what differentiates one company from all of the other companies. Moral standard is identified by the industry for which the business belongs to. Th is is put together by practitioners of the said trade. Great Benefit Life Insurance neglected the moral rules and the moral standards in how they conducted their business. Motivated by the prospect of high profits, they were willing to deviate from legal and ethical standards which caused them an enormous stake in the end. The quest for profit was its downfall as the company declared for bankruptcy and many were left unemployed. Consequently, the Blacks who wanted none of the money from the civil case and Rudy ended up with nothing. It was a no-win situation instigated by corporate misjudgment and moral

Customer Perception and Brand Loyalty Essay Example | Topics and Well Written Essays - 1500 words

Customer Perception and Brand Loyalty - Essay Example Pomerantz, (2003) defined perception as a process of attaining awareness or understanding environments by interpreting information. This statement is based on normal human psychology that can be related to the customer perception. Customer perception is a process that is based on the information collected from wide arrays of sources and resources. It can be the case that customers using the existing product or service may create awareness along with changing the level of perception about that particular product or service. Organisations need to understand the perception of customers in order to market their products and services along with offering them something that will exceed the level of perceived perception. Customer perception decides their buying behavior to an extent. Considering the fact that good and valid perception about a product often creates a positive image that allures customers to get associated with that product or service in the short as well as in the long run. Customer perception can be considered as the first stage of buying behavior where there is a difference between the reality and perception. Until and unless, customers use the product; ascertaining the reality can be a cumbersome task offering irrelevant attention and importance to perception (Reichheld, 1993). Customers’ perceptions can be influenced through reference groups and opinion leaders but should offer desired and more than perceived results in order to create long term value and mutual benefits in the competitive business environment.... In short, brand loyalty is driven by effective customer relationship management programs and initiatives offering mutual benefits and advantages to organizations and customers. The research is based on identifying the Ducati customer perception and brand loyalty. It needs to be mentioned that in spite of a number of companies manufacturing high quality and attractive motorcycles, a certain group of customers prefer to buy Ducati motorcycles. The research aims at identifying their perception towards Ducati and its motorcycles along with assessing brand loyalty. However, in this particular discussion, only theoretical aspects of brand loyalty and customer perception has been presented and practical implication will be highlighted in the later part of the research in an illustrative and logical manner. A highly satisfied customer will tend to buy more product and services of the brand with whom he can relate to in the short as well as in the long run. It needs to be understood that bran d loyalty is often useful and economical for the buyer and seller. The buyer can stick to a particular brand without investing much in competitors brand along with availing great benefits of brand loyalty offered by organizations. Loyalty is awarded and rewarded in different ways depending on the structure and policies of organizations. When it comes to expensive products and services, customer perception and loyalty is driven by wide arrays of variables. Price can be considered as one of the most important variables deciding the perception and loyalty level of customers. Ducati Motorcycles come with a hefty price tag and with a positive perception of motorcycles; customers are willing to invest their money in it. If the actual and real performance and services of

Personal statement Example | Topics and Well Written Essays - 250 words - 33

Personal Statement Example It will be interesting to be among the first people to introduce the services of pshychobiologist in my home country. I intend to work in a government institution as a researcher since there will be facilities and resources to further the knowledge on this field. I also wish to go around the world disseminating the research knowledge through seminars and practice in helping in treating patients with behaviour disorders that can be linked to their biological characteristics. I believe by the time I am through with the course there will be numerous areas requiring further research and will be more than willing to engage in uncovering the hidden clues on how biology is linked to human behaviour and mental phenomena. I will ensure I work very hard as a biology student so that I can sharpen my knowledge before starting Psychobiology. It will be my life-long goal to serve the people of Macau in changing their mentality towards those suffering from mental illnesses and especially those that have biological basis. I look forward to being a productive member of the society after studying this very interesting and relatively new

Customer Perception and Brand Loyalty Essay Example | Topics and Well Written Essays - 1500 words

Customer Perception and Brand Loyalty - Essay Example Pomerantz, (2003) defined perception as a process of attaining awareness or understanding environments by interpreting information. This statement is based on normal human psychology that can be related to the customer perception. Customer perception is a process that is based on the information collected from wide arrays of sources and resources. It can be the case that customers using the existing product or service may create awareness along with changing the level of perception about that particular product or service. Organisations need to understand the perception of customers in order to market their products and services along with offering them something that will exceed the level of perceived perception. Customer perception decides their buying behavior to an extent. Considering the fact that good and valid perception about a product often creates a positive image that allures customers to get associated with that product or service in the short as well as in the long run. Customer perception can be considered as the first stage of buying behavior where there is a difference between the reality and perception. Until and unless, customers use the product; ascertaining the reality can be a cumbersome task offering irrelevant attention and importance to perception (Reichheld, 1993). Customers’ perceptions can be influenced through reference groups and opinion leaders but should offer desired and more than perceived results in order to create long term value and mutual benefits in the competitive business environment.... In short, brand loyalty is driven by effective customer relationship management programs and initiatives offering mutual benefits and advantages to organizations and customers. The research is based on identifying the Ducati customer perception and brand loyalty. It needs to be mentioned that in spite of a number of companies manufacturing high quality and attractive motorcycles, a certain group of customers prefer to buy Ducati motorcycles. The research aims at identifying their perception towards Ducati and its motorcycles along with assessing brand loyalty. However, in this particular discussion, only theoretical aspects of brand loyalty and customer perception has been presented and practical implication will be highlighted in the later part of the research in an illustrative and logical manner. A highly satisfied customer will tend to buy more product and services of the brand with whom he can relate to in the short as well as in the long run. It needs to be understood that bran d loyalty is often useful and economical for the buyer and seller. The buyer can stick to a particular brand without investing much in competitors brand along with availing great benefits of brand loyalty offered by organizations. Loyalty is awarded and rewarded in different ways depending on the structure and policies of organizations. When it comes to expensive products and services, customer perception and loyalty is driven by wide arrays of variables. Price can be considered as one of the most important variables deciding the perception and loyalty level of customers. Ducati Motorcycles come with a hefty price tag and with a positive perception of motorcycles; customers are willing to invest their money in it. If the actual and real performance and services of

Health education Assignment Example | Topics and Well Written Essays - 500 words

Health education - Assignment Example The hair should be washed everyday using shampoo and rinsed well before it is dried. When bathing children, one should pay attention to all folds including the underarm, neck, ears and in between the feet. Clean clothes and shoes should be put on after taking a bath. Shoes should be polished; wiped or washed according to their make to improve their appearance and to make them last longer. Children should wear clean socks in closed shoes. This will absorb sweat and keep their feet dry and comfortable. They should brush their teeth before going to bed and after every meal to fight against tooth decay. They should learn how to brush their teeth by themselves, and it is better if they do it together with an adult. During the day, a child should fill his or her mouth with water and swish it to remove anything that is stuck in the teeth. Taking large quantities of sugary foodstuff should be avoided as it promotes tooth decay. Under clothes should be changed more often with clean, dry ones. They should well fitting and in good condition. This should be done because under clothes are worn directly next to the skin and they gather a lot of sweat and dead skin. Wearing clean under clothes prevents skin diseases such as itchy rashes and ringworms. The child also smells good and thus, he is confident to interact with adults and other children. Children should be encouraged to wash their hands with soap and clean water regularly. This should be done before and after handling or eating of food and after visiting the toilet. Children should be discouraged from inserting their hands in their mouths. |This is because, at playtime, they gather lots of dirt in their hands because of touching anything that interests them. Regular washing of hands reduces them from the risk of getting diseases like diarrhea, stomach upsets and typhoid. Both hand and toe nails should be trimmed as long nails collect lots of germs and bacteria during playtime. In

Parties Involved In The Project Completion Construction Essay

Parties Involved In The Project Completion Construction Essay In a construction project there are several parties involved in the completion of the project. These parties can be from either the public sector or the private sector. The key parties are the owner/client, the architect/engineer and the general contractor. Between these parties there are business agreements in the form of contracts to complete the work in the project, such as: design, engineering, construction, management and maintenance. A construction project is ready for execution after the client/owner accumulates the required funds and has obtained the necessary approvals from the relevant authorities. Upon meeting the above mentioned criteria for establishing a project, the client will approach a general contractor or an architect to complete the project. In medium to large size projects the client can execute the work by employing the work force directly (trade contract), entrusting a select portion of the work to general contractors and executing the remaining work directly (main contract) or entrusting the entire work to general contractors (turnkey contract). In a main contract, the client contracts with an architect whom is responsible for the design of the project and a general contractor who is responsible for the construction, which results in two separate contracts: the client-architect contract and the client-contractor contract. Subject to the clients involvement in decision making, the architect is able to act as the clients representative. In a turnkey contract the general contractor is responsible for both the design and construction of the project; there is a single contract between the two parties: the client-contractor contract. The client-contractor contract maintains the contractual relationship between the two parties in both main and turnkey contracts. Theoretically speaking, the turnkey contractor is responsible for a main contractors and consultants (architect/engineer) work within a project, in other words the turnkey contractor is also acting as the main contractor. It is important to consider the potential for change in this contractual relationship, it is important to consider the idea that a main contractor can also act as a turnkey contractor within the project. Problem Statement How can a general contractor act as both a main contractor and a turnkey contractor within a single project? Research Questions What form of project will allow the general contractor to change their role in the projects organisational structure? How is the general contractor allowed to change roles? Delimitation This study will be written from a practical perspective, not from a legal perspective. This study will focus on the relationship between the client and general contractor in a building construction project to identify the parameters in which the general contractor is able to be both a main contractor and a turnkey contractor within a single project. This study will not cover the legal issues pertaining to liability, insurance, and risk management etc. Research Method The research conducted is through qualitative and analytical methods, to answer the research questions raised in this study. The research will be from primary and secondary sources such as: interviews, articles, books, websites, published documents from websites (electronic books, archived documents etc.), reports, publicly available legal documents (sample contracts). Chapter 1 Section 1 Prior to analysing how a general contractor acts as both a main and turnkey contractor, there is necessary to outline what their contractual roles and responsibilities are within a project. By identifying their contractual responsibilities, it allows for a more accurate analysis to answer the research questions presented in the problem statement section of this study. What is a Main Contract? In the initial stage of the project, the client awards an architect with a consultant contract, where the architect is responsible for preparing drawings, specifications, and contract documents for general contractors to bid on. The winning general contractor is awarded the main contract for the project. The main contract is a business agreement between the general contractor and the client, where the general contractor agrees to carry out the main construction works in the project. The general contractor (now main contractor) may subcontract one or more trade contractors to carry out specific works in the main contract. The main contract is a result of the Design-Bid-Build (DBB) project delivery system. The DBB project delivery system is the method the client gets the project from start to finish. DBB consists of three parties: the design party, the construction party and the client. The design party includes the architect, specification writers (consultants), engineers (structural, services, mechanical), interior designers, quantity surveyors and other participants the architect considers necessary for completing the project. Depending on the clients involvement in the decision making, the architect is able to act as the clients representative and also for reviewing contract documents. The construction party consists of the main contractor who is responsible for providing the labour, material, equipment, machinery and professional expertise to complete the project in accordance with the contractual documents which are provided by the architects. The client is responsible for providing the location of a project (the site) and the contract documents to the main contractor, providing the architect with the budget, and funding the project (paying the main contractor and the architect). The budget is an important part of the project as it allows the architect to design a building that meets the clients requirements and it determines the scope of the project. What is a Turnkey Contract? A turnkey contract is a business arrangement between the client and the general contractor. To commence the project, a client awards the general contractor a turnkey contract, where the general contractor (now turnkey contractor) is responsible for the design, engineering, construction and management of the project. The construction industry refers to the turnkey contractor as a single point of responsibility, a phrase that reflects the turnkey contractors contractual obligations. Note: The client can award the turnkey contract to either the architect or a general contractor, however the researcher will continue on the premise that the contractor is awarded the turnkey contract to remain consistent with the research for this part of the study. The turnkey contract is a product of the Design-Build (DB) project delivery system i.e. it is another method the client gets the project from start to finish. In a DB project, the turnkey contractor may award an architect/engineer a consultant contract to perform the design work. The turnkey contractor is also able to subcontract trade contractors to perform specific works in the turnkey contract. A turnkey contract can also be used in a Design-Build-Operate (DBO) project delivery strategy. In DBO the client awards a general contractor a turnkey contract, and the general contractor (now turnkey contractor) is again responsible for providing design, engineering, construction and management services, however with Operate the turnkey contractor is obligated to also provide the building to the client once it is fully operational. The purpose of DBO is to manage the client and general contractor in a multidisciplinary contract: to design, build and operate as opposed to individual agreements to govern the different facets of a project (Sunna, 2009). In a DBB project the client has a direct relationship with the architect and the main contractor (where the architect and contractor have an indirect relationship) shown in Figure 1, whereas in the DB project the client has a direct relationship with the turnkey contractor. Figure Section 2 Based on the research on project delivery systems and procurement methods, the private finance initiative involves both the public sector and the private sector working in collaboration to develop a project. This section focuses on the private finance initiative in an effort to answer the first research question: What form of project will allow the general contractor to change their role in the projects organisational structure? What is the Private Finance Initiative? The private finance initiative (PFI) is a procurement method where a private party or private parties provide funds to finance public services or projects; to partially privatise the service or project. The objective of a PFI project is to provide infrastructure to the public sector with additional services like maintenance (with PFI the private sector both operates and finances the project). Theoretically, the government (public sector) bids on a project, which includes construction work, services and maintenance. Because these projects require a variety of skills, in PFI the government and a group of private companies place a combined bid on the project, and work in collaboration to execute the project. The concept of PFI is to involve the private sector in public sector services or projects, because private companies are considered to be better at project management and budgeting/finance management. When a project is awarded, the public and private parties (in this case the government and private companies) create a new private company to manage and exchange funds for the project. These funds are used to initiate and run the project. For a construction project after the building is fully operational, if the private companies made an agreement for the maintenance of the building over a period of for example, 25 years; the government will reimburse the cost of the project (including interest) over time. Contract Process A public party (government) signs a contract with a private party (a company or a group of companies) creating a public-private partnership (PPP). A PPP is a contract between a public party and a private party. Before the PPP is created a private company creates a new company in collaboration with other private companies, this is referred to as a Special Purpose Vehicle (SPV). The SPV is made up of private investors, a construction company, a maintenance company and a bank lender/s. SPV contracts with the government creating a PPP, and also with general contractors responsible for constructing and maintaining the building. The banks funding PFI projects are repaid by SPV, from payments received from the government over the duration of the PFI contract. The repayments are based on the SPVs ability to meet the requirements specified in the contract. PFI Project Organisation Structure Refer to Figure 2; the SPV is divided into subgroups: A holding company (Com A), private investors/bank lenders (Com B) and a services or operating company (Com C). The primary contract is between the government and the SPV, and the requirements in the specification transmit from the SPV to Com A, Com B and Com C through secondary contracts, and then filter down to the trade contractors. Figure What form of project will allow the general contractor to change their role in the projects organisational structure? According to the concept of PFI procurement, once a PPP contract is signed a new company is formed to finance the project. Referring to Figure 2, the SPV is considered as the client in this project because the government requires additional funding for the service or building project and is allowing the private party (Com A, Com B and Com C) to partially privatise the project. However, the government is still part owner; the SPV can also be a general contractor. In Figure 2 the SPV is both financing and operating the project, depending on how the SPV wants deliver the project, Figure 2 assumes that the general contractor (in the project environment) is a main contractor, therefore the SPV will have a client-contractor relationship. But the government is still a part client to the project therefore the SPV is also considered as the turnkey contractor to the project. A PFI project created through the partnership of the government and the SPV allows for a general contractor to change their role in the projects organisation structure. As shown in Figure 2, the SPV is a part client, turnkey contractor from the governments perspective and main contractor from the SPVs perspective. Section 3 According to research regarding contracts and contractual relationships, Novation allows the parties involved in the project to change the project organisational structure by transferring their rights and responsibilities to the works specified in the contracts. The purpose of this section is to identify Novation in an effort to answer the second research question: How is the general contractor allowed to change roles? What is Novation? The business dictionary defines novation as the substitution of an original party to a contract with a new party, or substitution of an original contract with a new contract. To expand on that definition, novation is the process of replacing the original contract with a new contract between the original parties involved. Alternatively novation is also used to replace an original party with a new party under the original contract. Once the original party is replaced, the original partys obligations are discharged, and the new party is responsible for the replaced partys obligations. Novation can only occur when all the parties involved agree to replacing a party or replacing a contract. By replacing the obligations of the original party the main contractor all the parties involved (client, architect/engineer, and main contractor) in the original contract must agree for the replacing to take place. If the agreement to replace comes into effect, the new party will take over the responsibilities and obligations of the replaced party, i.e. the new general contractor will become a replacement to the original main contractor. Novation is used when the parties find that payments or performance are impossible under the terms of the original agreement, or the debtor will be forced to default or go into bankruptcy unless the debt is restructured. (Sahil, 2010) According to Rowlinson (2010), if the main contractor is being replaced with a new general contractor the clients role in the project remains unchanged (the client being the contracting party). Figure 3 illustrates how novation affects the projects organisation. The Client (A) awards a consultant contract with an architect (B) and a construction contract with a general contractor (C). However, the client wants to create a single point of responsibility for both design and construction. For this to occur, the client (A) can novate their rights and obligations (under the consultant contract) to the contractor. Figure In the pre novation phase; the client will first award an architect/engineer the consultant contract to conduct the design work for the project, through which the potential general contractor will place their bid. In the post novation phase; the consultant contract between the client and the architect/engineer is novated to the general contractor (after the general contractor is employed). This novation results in the original consultant contract between the client and architect/engineer being completely replaced with a new consultant contract between the general contractor and the architect/engineer. By novating the contract, the client transferred the architect/engineers rights and responsibilities to the general contractor, therefore the general contractor is now responsible for both the design and construction works of the project. How is the general contractor allowed to change roles? Based on the concept of novation presented in section 3, the client is able to contract with an architect/engineer making them responsible for the design work in the project. After this stage the client awards a general contractor with a main contract for the construction work in the project. If the client wants to make the general contractor (now main contractor) responsible for the post tender design work, and all the parties agree to this contract change, then the client novates the contract thus making the main contractor a turnkey contractor. Through novation a general contractor is allowed to change roles, however all parties must be in agreement. Alternatively, novation can also be used to change a turnkey contractor into a main contractor, on the basis that all parties agree. Chapter 2 Empirical Data The purpose of the empirical data section of this study is to verify the practice of the PFI procurement method as well as identify the relationship of the parties involved. An article published in The Observer section of the Guardian newspaper in the United Kingdom (UK), by Graham Norwood (2010) titled Self-build homes face a new set of obstacles is about the UK governments planning and housing policy. The articles primary focus is the effect of the policy on self-builders (owner-builders) and rural authorities, with emphasis on financing. It appears that the article is part of a debate regarding the positive and negative effects, from the owner-builders perspective as it depicts the UK government in a negative context. Extract 1 Housing minister Grant Shapps says the coalition will instruct councils to create registers of potential self-builders and allocate them land, including some private plots donated by volume house-builders, as a condition of receiving planning consent to construct large schemes. In return, at least some self-builders, chiefly in high-priced rural areas, would have to agree that their completed homes would be classified as local social housing and not be sold-on privately. Extract 1 outlines the policy and the governments intentions to provide owner-builders with properties to construct dwellings to increase housing in the UKs rural regions (by coalition the author is referring to the government). Extract 2 Orme is also critical of the abolition of house-building targets, which are to be replaced with more power for councils and community groups to decide on schemes for local homes. In some cases, 90% of locals may have to support a proposal before it can go ahead, a level of support currently achieved by very few planning applications. Orme is a reference to Jason Orme, an owner-builder and editor of Homebuilding Renovating magazine. According to Extract 2 an owner-builder requires the approval of both the local authorities and the community for the design of the building. Extract 3 The fear of many, including volume developers, surveyors and planners, is that by devolving decision-making to communities, most plans for homes will be thrown out. Until now, self-builders have been treated benevolently by planners. Before the recession there were 20,000 self-built homes in the UK annually, about 12.5% of the total, compared with 40% in Scandinavia and central Europe. Extract 3 summarises the possible issues that can slow or stop the progress of the project. Based on the first sentence by devolving decision making to communities, most planswill be thrown out the author is saying the potential effect of including local communities in the design approval process, from the consultants perspective. In this portion of the empirical section scrutinizes extracts from the UK governments Planning Policy Statement 3: Housing June 2010 discussed in the article by Norwood (2010). Extract 4 Paragraph 11 of Planning Policy Statement 3: Housing June 2010 Collaborative Working Key to the success of this new approach will be collaborative working between Local Planning Authorities and Regional Planning Bodies, as well as early engagement with local communities, stakeholders and infrastructure providers. Local Planning Authorities will need to work closely with the private sector, particularly developers and housebuilders, to achieve the Governments strategic housing objectives. In Extract 4, private sector in refers to the private party that the government will provide properties to. Through this information the researcher is able to confirm the relationship between the public and private parties. Extract 5 Paragraph 29 of Planning Policy Statement 3: Housing June 2010 Set out the approach to seeking developer contributions to facilitate the provision of affordable housing. In seeking developer contributions, the presumption is that affordable housing will be provided on the application site so that it contributes towards creating a mix of housing. Extract 6 Paragraph 36 of Planning Policy Statement 3: Housing June 2010 In support of its objective of creating mixed and sustainable communities, the Governments policy is to ensure that housing is developed in suitable locations which offer a range of community facilities and with good access to jobs, key services and infrastructure. This should be achieved by making effective use of land, existing infrastructure and available public and private investment, and include consideration of the opportunity for housing provision on surplus public sector land (including land owned by Central Government and its bodies or Local Authorities) to create mixed use developments. The statement in Extract 5: approach to seeking developer contributions to facilitate the provision of affordable housing, and Extract 6: making effective use of land, existing infrastructure and available public and private investment, together both these statements confirm that the government (public party) is going to work in collaboration with the owner-builder (private party), because the developer refers to the general contractor, and public and private investment refers to the combined funds of both the public and private parties. When the government is going to work with the owner-builder, the government is entering a PPP with the owner-builder. In Extract 1 Norwood (2010) writes their completed homes would be classified as local social housing and not be sold-on privately. The government is going to allow the owner-builder to partially privatise the completed building, particularly at the end classified as local social housing refers to a public service. The PPP between the government and the owner-builder is not the same as the PFI procurement discussed in Chapter 1, Section 2. According to that discussion, the government collaborates with a private party to jointly bid on a project and exchange funds to develop the project, here the government is providing the property/site for construction without financing the project. By comparing both the discussion of PFI in Chapter 1, Section 2, and extracts 1 to 6, the following information has been verified: the government is the public party; the owner-builder is the private party and the SPV. The relationship between the two parties is a public-private relationship, in other words the public sector is involving the private sector in public service or projects, which (as discussed previously) the concept of PFI.

Symbolism In Macbeth Essay -- William Shakespeare

In William Shakespeare's Macbeth, symbolism plays a prominent role to emphasize the theme of corruption of power. Throughout the play there are several main symbols repeatedly used to emphasize this theme. The contrast of light and dark representing good and evil, blood representing guilt, murder, and pain, and the archetypal pattern of purification by using water represents removal of guilt, cleansing and peace. Symbolism is used repeatedly to emphasize the theme of corruption of power. The image of blood plays an important role throughout Macbeth. Blood represents the murders that Macbeth had committed, the guilt that went along with the murders and the pain that it brought on him during his downfall. The soldier describes the violence and bloodshed, in the war between Scotland and Norway, "Except they meant to bathe in reeking wounds." (I. ii. 43) foreshadows the violent nature of the play filled with murder, guilt and pain. Blood in the murder of King Duncan also plays a major role because it represents Macbeth's guilt as well as his shame for slaying King Duncan. Macbeth observes his blood stained hands and remarks "As they had seen me with these hangman's hands." (II. ii. 28) This reveals his guilt and shame because he is comparing his hands to those of an executioner's. After the murder, Macbeth refuses to return back to the bed chamber of Kind Duncan to smear the blood on the sleeping guards, because he is afraid that the blood will incriminate him further. Lady Macbeth smearing the blood onto the guards represents them trying to rub their guilt off onto the guard. "I'll gild the faces of the grooms withal, for it must seem their guilt" (II. ii. 73) but this proves to be ineffective because Macbeth ends up murdering t... ... a dark setting used which involved supernatural events, while the light setting was used for last battle, when Macbeth was slain at the end to show the restoration of peace and honesty. Thus the symbolism of light and darkness representing good and evil in the play emphasizes the theme of corruption of power. In conclusion, symbolism is used to emphasize a theme through repetition and imagery. It is used to emphasize the theme of the corruption of power due to Macbeth's actions. Blood representing guilt, blood murder, and pain, the contrast of light and dark representing good and evil and the archetypal pattern of purification by using water representing removal of guilt, cleansing and peace are the main symbols used repeatedly to emphasize this theme. These symbols portray the theme effectively to allow the audience to grasp and involve themselves into the play.